How EstroHaze went from Black Enterprise to Black Cannabis

How EstroHaze went from Black Enterprise to Black Cannabis

[Canniseur Note: Great interview of women who get it done, and can help you to achieve your dreams in the cannabis world.]

Editor’s note: interview has been edited for length and clarity. 

Cannabis is growing faster than ever, and if Black people don’t grow with it, we’ll be left behind in this industry. But the thing is, very few of us have the resources to get started, and even if we did, we may not know where to start due to lack of experience. Thankfully, resources are cropping up to both boost us and provide us guidance. EstroHaze is one of them.

(Courtesy of Estrohaze)

Founded in 2017 by Kali Wilder (CEO), Sirita Wright (CFO), and Safon Floyd (CPO), EstroHaze is a media outlet and community hub for minorities and multicultural women who have interest in the business and lifestyle of the cannabis industry. Floyd told me, “It’s a place to learn everything cannabis: how to get in and start your own cannabis business, how to use cannabis to enhance your lifestyle, how boomers can maximize and capitalize on cannabis, how you can invest in cannabis—it’s everything how-to.” EstroHaze is one of the bridges for minorities to get involved in the “Green Rush.”

Check Dispensary Menus Near You With Leafly Finder

Starting as coworkers at Black Enterprise, a black-owned multimedia company with magazines on every coffee table of every Black household, Wright, Wilder, and Floyd soon realized that they had a lot more in common than their profession. They also shared a lifestyle. Floyd stated that their connection was as simple as, “Do you smoke?” (the battle cry of every friendly stoner worldwide). “We started to come together over cannabis, because that’s what it does. It breeds connectivity and community.” This connection birthed the EstroHaze podcast.

As the podcast grew, the EstroHaze founders began to identify a bigger purpose than Black Enterprise: creating a place in cannabis for people who look like them. “We, as cannabis enthusiasts, noticed that a lot of media outlets weren’t talking about girls who look like us, or had the culture that we had, or vibe how we vibe. It’s like no, we exist. If the 3 of us exist in this one place, we’re all over the place. So let’s do something for these girls that you don’t necessarily associate with a stoner image.”

(Courtesy of Estrohaze)

At the end of 2016, they planned to transition from Black Enterprise to full-time cannabis entrepreneurship by the end of Q1 in 2017. EstroHaze founders found themselves applying for Canopy Colorado, a cannabis business accelerator that helps people start ancillary cannabis businesses (businesses that don’t touch the plant: i.e. media companies, marketing agencies, etc.). This took EstroHaze from a single podcast to a full-fledged media outlet, which allowed them to use the expertise they already had.

At Black Enterprise, Kali was the Human Research Editor and she became the EstroHaze’s CEO; Sirita was the Social Media Editor and she became EstroHaze’s CFO; and Safon was the Digital Editor and she became EstroHaze’s CPO.

Now, after time as a media community, EstroHaze is finding an even greater calling in professional mentorship through networking events, workshops, and online mentorship. Of this transition Floyd said, “we could have more value in this space. Instead of being a site that focuses on people already in this industry, we’re teaching people how to get into—and succeed—in cannabis.”

The first of their events will be the Entrepreneurship and Licensure: A Cannabiz Guide panel at SXSW, Austin’s annual interactive media festival that will feature a full cannabis track for the first time ever. The panel will expose the nitty-gritty, enlighten, and engage those who are eagerly looking to join this booming, billion-dollar industry. Their goal is to not only provide insight, but also answer questions that breed action. The goal of this panel is not to just inspire, “you can get inspired on YouTube. We want people leaving with actual action items.”

(Courtesy of Estrohaze)

People looking to succeed in the cannabis game should check them out. For more information, visit, where they are offering free initial consultations for people who need guidance into and around the cannabis industry.

In addition to their website, you can also visit the EstroHaze Patreon page for more detailed and deeper action items. There is help out there for minorities and multicultural people in the cannabis industry, we just have to find, highlight, and support it. EstroHaze is a great place to start.

Original Post: Leafly: How EstroHaze went from Black Enterprise to Black Cannabis

The Strain Ingredients: Inside the Bright & Uplifting Cinex Strain

The Strain Ingredients: Inside the Bright & Uplifting Cinex Strain

[Editor’s Note: I want some! The only problem is obtaining a few grams. If I really want it, I’ll have to go to Washington and find out who sells this specific grower. That’s only one of the problems with cannabis in the U.S. today. Nothing travels legally between the states, unless it’s black market.]

What’s the best cannabis strain for fueling creativity, focus, and motivation? A common recommendation is the lively and inspiring Cinex, whose spirited effects breathe life back into your mood while putting stress and worries to rest.

All the things I was stressing about prior to smoking Cinex quickly become afterthoughts.

A genetic cross of Cinderella 99 and Vortex, Cinex produces a sweet, fragrant citrus aroma while the flavor tends to be a bit earthy with skunky notes.

There’s very little information on the origins of Cinex. Even TGA Genetics’ Subcool—the original breeder of its parent strain, Vortex—couldn’t add to our investigation. Despite its mystique, Cinex is prolific and easy to spot all along the West Coast.

Find Cinex Near You

Cinex oil produced by Trail Blazin’ in Washington (Leafly)

We all know that any strain’s effects are subjective, but here’s what one top Leafly reviewer had to say about Cinex:

“Easily one of my favorite strains, great for artists (music, painting, etc..). I’m not sure how it would be hanging out with friends or going to a party, but it works very well for concentrating, working, and just getting those creative juices flowing.” —Patfins

In my experience, Cinex provides an extreme mood boost. All the things I was stressing about prior to my session quickly become afterthoughts, and the tension in my shoulders evaporates. Overall, Cinex delivers an uplifting and clear-headed experience that most cannabis consumers would love.

But don’t just take my word for it. Thanks to the reliable lab testing results of Confidence Analytics, we have a macro-lens view of what gives Cinex its bright effects and irresistible flavors.

The Main Ingredients of Cinex

Below, you’ll find the typical terpene profile of Cinex, determined by data collected from various growers testing with Confidence Analytics. (For those unfamiliar with terpenes, these refer to the aromatic oils that contribute to the different aromas and effects found in cannabis.)

Confidence Analytics found that Cinex’s main terpenes are limonene, caryophyllene, and pinene with myrcene following close behind. But what do these terpenes tell us about Cinex? Let’s break them down for some clues:

The overall experience of any given strain isn’t as simple as terpene + terpene = effect, but knowing the dominant terpenes of any given strain is an informed start to choosing the right experience for you. For example, if you know you like high-THC strains with limonene, caryophyllene, and pinene—like Cinex—then you may also enjoy Lemon G, whose chemical profile is similar.

Is Your Strain Actually Cinex?

Now we know what Cinex generally looks like in terms of its chemical profile (also called its “chemotype”), which helps us understand which strain “ingredients” lead to those creative, stress-relieving, pain-crushing qualities we look for in Cinex.

Find producers who can verify that their Cinex has the chemical profile you’re looking for—that is, a high-THC variety with limonene, caryophyllene, and pinene leading the charge.

But how do you know the Cinex in your stash is the real deal rather than an improperly labeled imposter? (That’s right—producers and retailers could get away with calling a strain whatever they want regardless of its chemotype.)

Answer: Find producers who can verify that their Cinex has the chemical profile you’re looking for—that is, a high-THC variety with limonene, caryophyllene, and pinene leading the charge in terpenes.

For that to be possible, you’d have to buy your Cinex from producers who get every batch they grow tested by reputable testing labs. The inconvenient truth is that producers are not legally required to get their cannabis batches terpene-tested, so most spare themselves the expense.

Then there are cultivators like Trail Blazin’ in Washington who go the extra mile to get every batch of cannabis terpene-tested by a trusted lab. Here’s what their Cinex looks like on average, according to Confidence Analytics’ results on several different batches of the strain:

As you can see, their Cinex is a close reflection of the verified chemotype determined by the broader pool of Cinex samples. In other words, it’s limonene-dominant with the heavy influence of caryophyllene and pinene, with myrcene in tow.

Lab data, provided by a trusted source, is key to a predictable experience—and knowing this can revolutionize the way you shop for that perfect strain or product. Blind faith in a strain name doesn’t always lead to a bad purchasing decision, but it’s nice to imagine a reality in which science can prove our assumptions right—and in turn prevent improperly named strains that will deliver an experience you didn’t anticipate.

Cultivators who prioritize batch-specific terpene testing value predictability and consistency. They care about providing you with the experience promised by a strain name. So if you’re a Cinex lover and you’re dead-set on those beautiful mood-boosting effects, you’re better off in the hands of a grower eager to provide the ingredients in their Cinex recipe.

Original Post: Leafly: The Strain Ingredients: Inside the Bright & Uplifting Cinex Strain

Getting High With Grandma: Passing Joints Through Generations

Getting High With Grandma: Passing Joints Through Generations

[Editor’s Note: Inter-generational toking is where the fun is found at family events. Who in your family have you gotten high with?]

Every cannabis user has a stoner bucket list of people they’d like to burn one with before death. For some, it’s legendary stoners like Willie Nelson or Snoop Dogg. For others, it’s legendary public figures like Barack Obama or Kermit the Frog. For me, it’s the legendary family member that is my grandma.

And guess what? IT FINALLY HAPPENED.

The mother of my mother has been a cannabis user for as long as I can remember. I can still smell her bathroom, which was her chosen smoking venue of whenever the kids were around. When I started smoking in college, I made it a true goal of mine to smoke with my grandma one day.

If you ever have the chance to toke up with an elder member of your family, do that shit. It’ll be a memory you cherish forever.

However, in times where the opportunity arose, I was still too scared to bring the request to her front door. Something about telling the elders in your family that you like to get high—even though they do too—is pretty nerve-wracking.

Recently, I was with family in Las Vegas for my great uncle’s 50th birthday, and guess who was there? Yup, my grandma. Knowing for weeks that this trip was coming, I decided that it was now or never. Before meeting up with the whole family, I hit Reef Dispensaries (with my mom, actually) and scooped up a pre-roll of Sherbert. It was some gas.

Find Sherbert Near You

I head to my cousin’s house and try to scope out an opportunity to shoot my shot. It doesn’t come, but an opportunity to smoke with my uncle presents itself. He knows I smoke, so when he needs to make a store run for paper plates, he tells me to ride with him. I already know what’s going down.

We hotbox his Altima and go back inside.

Rolling With the Afterparty

As the night comes to a close, my family packs into the car and the first thing my grandma says is, “it smells like weed in here. Myron (uncle), you smoke weed in here?” He laughs, which prompts her to ask, “well shit, can I have some?”

Immediately, I knew this was my chance to achieve one of my greatest goals. I reach into my pocket and pull out the rest of the joint that my uncle and I put out, toss a flame to it, hit it a couple times, then pass it back to the mother of my mother. Grandma wasn’t ready for the gas that ya boy was bringing to the table, she coughed harder than I had ever seen before. She hits it a couple times and suddenly, I’m in a joint circle with my uncle and my grandma, whilst my parents sit right there next to us. It was the most beautiful bonding experience I’ve ever had.

What’s it Like Passing Joints With Family?

Incredible. Smoking with your grandma is an experience that’d blow any stoner’s mind. It instantly brings you closer since you find that even though you’re still her little baby, grandma now views you as an adult.

In addition to the bonding experience birthed from mutual respect, it’s also a learning experience. For me, I learned that through all these years, my grandma has been smoking mid. If she was smoking gas, she wouldn’t have almost coughed up both of her lungs. There was a period of her coughing where I legit was like, “yo, is my grandma about to cough herself into an early demise?” Was the high caliber of cannabis that I presented about to cause my grandma serious health issues? It truly was a mind-blowing experience, as well as a point of personal growth.

I got out of that Altima feeling like a whole new man … feeling like a king. So what was smoking with my grandma like? Everything I dreamed and more. If you ever have the chance to toke up with an elder member of your family, do that shit. It’ll be a memory you cherish forever.

Original Post: Leafly: Getting High With Grandma: Passing Joints Through Generations

Indoor vs. Greenhouse vs. Outdoor Cannabis: Which Should You Buy?

Indoor vs. Greenhouse vs. Outdoor Cannabis: Which Should You Buy?

[Editor’s Note: This is the big debate. Indoor? Outdoor? Greenhouse? If the grower is good, does it really matter? It might just be a … well, read this and find out.]

When it comes to which type of cannabis to buy, the common belief is: indoor = that fire, and outdoor = that garbage. But in reality, there’s no such thing as a “best” type of cannabis. Instead, the choice all comes down to consumer preference and a desired experience.

The Methods: Indoor, Greenhouse, and Outdoor

There are three main methods of growing cannabis: indoor, sun-grown with light deprivation (greenhouse), and full-term sun-grown (outdoor). Each has its advantages and disadvantages.


Growing cannabis indoors gives growers complete control of the entire production process, including room temperature and air circulation.

However, according to Bryan Gabriel, CEO of Washington’s Gābriel Cannabis, this advantage can turn against you. “If you get [toxins] in your grow room, it’s harder to get rid of because it’s contained in a little environment,” he told Leafly. “If we keep it clean, it’s a pro, because we can control [the airflow]. But if you’re not watching your CO2 levels and reading your plants, and if those plants start spitting out some toxins, this can lead to CO2 poisoning.”

Gabriel says another advantage is that some of the newer cannabis genetics grow better in indoor environments. With damn near every strain on the market being a hybrid nowadays, this could be the explanation behind why cannabis retailers prefer indoor cannabis over the others.


The second major method of growing cannabis is sun-grown with light deprivation, otherwise known as greenhouse. Light deprivation allows growers to block out the sun with tarps, tricking plants into flowering faster.

Growing with natural sunlight supports a full and natural terpene profile. Even if plants grow big and full under artificial lighting, the results will still be different from plants grown under true sunlight.

The greenhouse method also has less of an impact on earth’s natural resources. Sun-grown cannabis takes a lot less energy than all of those lights and fans used to power indoor growing, promoting sustainability by leaving a lot smaller of an ecological footprint.

Jeremy Moberg, CEO of Washington’s CannaSol, says that light deprivation produces the highest quality product with the least impact on the environment.

However, there are disadvantages to sun-grown cannabis, as growers have to work around the climate and season, while indoor growers can produce cannabis year-round.


Full-term outdoor growing is the most natural and least expensive way to grow cannabis. It takes no lights and no fans and no tarps, and only uses tents, sunlight, and soil. The obvious disadvantage of this method is that plants are exposed to the elements (environment, temperature, pests, etc.), which could have a detrimental effect on the quality of the flower.

However, when done correctly, Anders Taylor, CEO of Walden Cannabis, tells me, “As a point of fact, outdoor-produced flower will always enjoy a broader, more intense, more deeply penetrating spectrum of light. This advantage allows outdoor grown plants to more fully express their genetic potential.”

Which Should You Buy?

So, if there’s no “best” way to grow cannabis, it all comes to down your personal preference and sought-after experience.

When asked why consumers would choose indoor-grown cannabis over the alternatives, Gabriel says, “You have to be spraying [pesticides] on your plants outdoors, because there [are pests] outside. So if you compare indoor to outdoor, you would probably have a lot cleaner cannabis in general from an indoor grow just because of mold, spores, bugs, and things they have to spray [to protect the plant].”

Unlike fruit, which you can clean with water, anything sprayed on cannabis during flowering gets stuck to the trichomes. “I think that’s probably why the trichomes are a little more pronounced on an indoor grown,” says Gabriel.

For consumers who choose experience over everything, sun-grown cannabis with light deprivation may be the choice for you. “The sun does have different spectrums that indoor can’t really duplicate. It can feed off different terpenes or cannabinoids that enhance [plants] a little bit more, if someone does it the right way,” says Gabriel.

With a greater understanding that effects are most likely derived from terpene and cannabinoid profiles, cannabis consumers are turning to sun-grown cannabis.

“Whether it be called light-dep, sun-grown, or greenhouse, it is quickly becoming the educated consumers’ preference as they learn that light deprivation produces greater amounts of terpenes and cannabinoids. Light deprivation combined with living soils is, in my book, the best weed,” says Moberg of CannaSol.

For consumers who champion sustainability and environmental preservation over anything, the answer may be full-term outdoor cannabis, which is the most natural way of growing cannabis.

“Outdoor cannabis is best for citizens that care about our future,” says Taylor of Walden Cannabis. “Purchasing products made from outdoor-grown cannabis is the only way to support environmentally friendly cannabis production. Outdoor requires no energy for cooling, no energy to help plants photosynthesize, and we regenerate and recycle our nutrients.”

In addition to being the most sustainable cannabis option, full-term outdoor cannabis also tends to be much less expensive than the alternatives. This is not because it is trash, but instead, because full-term requires less overhead to produce, which allows growers to sell it for a lower price.

Still, we must acknowledge that not all full-term outdoor cannabis is created equal, as some is completely destroyed by outdoor elements. So if this is the choice for you, it’s best to find quality producers that have truly mastered the process of high-quality production.

Original Post: Leafly: Indoor vs. Greenhouse vs. Outdoor Cannabis: Which Should You Buy?

Bowling: Is It Worth the High?

Bowling: Is It Worth the High?

[Editor’s Note: We just love the feelings behind this. Too. Much. Fun.]

Welcome to “Is It Worth the High?”, where our writers see newly released movies, listen to the latest album drops, and try other experiences while high to determine whether they’re worth your time, money, and most importantly, your cannabis buzz. This week, Dante Jordan goes bowling.

Products Enjoyed: a moonrocks topped Backwood of some Grape Ape.

High Experienced (1-10): 10. The moonrocks take you to a place.

Find Grape Ape Nearby

Bowling can be a pretty fun activity. It’s group-friendly, cost-efficient, and you don’t have to be great to enjoy it. But is it worth the high? Should you get high and go bowling?

I recently did just that to find out. Let’s discuss.

Striking on Moonrocks

So there I was, back home in Oklahoma City, chillin with a couple of homies. We were bored as ever. We’re cycling through ideas for activities to do, because getting high at the house and watching episodes of The Office that we’d already seen millions of times wasn’t cutting it. Out of nowhere, I get a brilliant idea: bowling. It’d been forever since we’d played, and we knew it wouldn’t be that expensive at the ol’ Heritage Lanes—a bowling alley where you can drop $10 and play all night long.

We twist up one more fatty Backwood, throw some moonrocks on top of the flower, then head up to the alley.

Once we’re there, we start our first game, and after a few frames, everyone is in a zone. What was supposed to be a friendly high activity is now life-and-death competition. I win our first game and now I’m feeling myself, so I suggest that whoever has the least amount of wins at the end of the night has to buy the next gram of Moonrocks.

This was a mistake. After five games, my first win turned out to be my only win. But regardless of the fact that I had to fork out $40 for a gram of moonrocks—as well as suffer the embarrassment of being a loser—bowling was still the most fun I’d had in a really long time.

Bowling enables you to spend quality time outside of the normal realm bar-hopping and eating. It gives you a true activity that won’t result in you thinking “Okay, now what?” afterwards. After a few “practice” frames, you start to find your rhythm (as well as your roll), and suddenly you think you know how to roll nothing but strikes for the rest of your life.

Is It Worth the High?

Bowling is particularly cheap: Between games and concessions, we only spent about $50 collectively, and any time you can save money on an activity and spend it on cannabis, it’s a great time. So, is going bowling with friends worth the high? Absolutely.

It’s a great activity for you and the homies to get stoned and indulge. Just make sure not to suggest any bets that’ll result in you having to empty your pockets.

Original Post: Leafly: Bowling: Is It Worth the High?

Cannabis News Highlights
Get Free Weekly News

Subscribe and get the best cannabis news of the week delivered directly to you.

Thank you for subscribing.

Something went wrong.